The starting point
The founder of Vivila approached Berger+Team with a comprehensive project. Behind Vivila is the trademark Eiport. In close cooperation, we have developed a clear brand architecture and Eiport split into a parent and subsidiary brand. At the same time, we developed a brand strategy. This formed the basis for the development of Vivila – including the name, visual identity, and all brand communications.
Our goals
Our goal for Vivila was to create a cheerful, colorful brand. Its emergence after the pandemic and the availability of large packs were key factors that inspired us to focus on community. We wanted to develop a brand that evokes a desire for socializing and fruit.
The challenge
Vivila has two target groups: B2B customers such as hotels, bars, and restaurants who need post-mix drinks for dispensing systems, and end consumers looking for fruit drinks and syrups. Our task was to create a design and copy that would appeal to both target groups.
Naming
The name Vivila comes from Italian and means "live it." After a careful process, we chose this name because it encapsulates the essence of the brand.
Branding
Vivila's branding is vibrant and refreshing. The logo symbolizes a fountain, the fruity illustrations evoke a desire for more, and the Vivila blue really sets off the other colors. Photography plays a central role in conveying the right feeling and stimulating the desire for shared experiences.
Photography
At Vivila, the brand truly comes to life through photography. We use images to convey the feeling of party, community, joy, fruit, and summer vibes. Our shots are vibrant and inviting, capturing the energy and positive atmosphere that characterizes Vivila.
Illustrations
For each flavor, we've developed unique illustrations showcasing the ingredients. These illustrations are arranged in a circle and mirrored in the center to create consistency.
Labels
The labels put the illustrations in focus. The use of a white background clearly sets Vivila apart from the competition and gives the products a fresh and modern aesthetic. The striking Form font ensures strong recognition and underscores the uniqueness of the Vivila brand.
Copywriting
Our copywriting brief was clear: create copy that presents Vivila as refreshing, tasty, and inviting. The tone is appealing and professional, yet approachable. We emphasize the variety and quality of the drinks and underscore Vivila as an ambassador of joie de vivre.
Our copy is written in line with Vivila's brand strategy and conveys the message of community. Short, concise paragraphs pique interest and demonstrate that Vivila is the best choice for fruity drinks for all occasions. The quality of the products is also highlighted.
Website
Vivila's website was specifically designed and developed for its target audience, leveraging pricing and store features directly from Shopify. This not only enables the expansion of e-commerce in the B2C sector but also opens up new opportunities in the B2B segment for the future.
Drinks that make you want more – Vivila
Postmix, syrups, fruit drinks – you can find all this at Vivila
We in South Tyrol love apples.
