The starting point
Eiport was born out of its founder's passion for connecting diverse people and ideas. The company offers comprehensive B2B support for the import and export of Italian beverage brands, particularly beverage products.
The Eiport Its extensive network, which includes shipping companies, juice producers and bottlers, and printing companies, enables it to offer a wide range of services. This includes contractual matters, cultural and linguistic issues, and technical matters such as logistics, packaging, labeling, shipping, and storage.
The company also benefits from its linguistically, culturally and geographically optimal location in South Tyrol to connect companies between the rest of Italy and the DACH region.
In addition, Eiport as a trademark for our own subsidiaries, currently only Vivila, a beverage brand for postmix syrups.
Our goals
The main goal of the project was to maintain flexibility in order to optimally exploit future opportunities and developments in the food market—and beyond. The primary goal was to find a brand architecture that wouldn't be overwhelming.
The challenge
The biggest challenge in Eiport was that there is only one person behind it, which puts the focus on questions of feasibility and efficiency. We have placed our emphasis on expanding our subsidiary brands, of which there will initially be only one, Vivila.
Branding
The branding of Eiport We kept it simple. EiportThe logo is designed simply so that it can later be displayed alongside various subsidiary brands and in different colors. At the same time, we have Eiport We gave it its own easily recognizable identity. We used turquoise and abstract depictions of crates to convey the idea of logistics. Overall, the branding appears simple and professional, leaving the subsidiary brands plenty of room to develop.
Copywriting
For the EiportThe website was written with short, informative texts that provide B2B customers with a concise overview of the services offered and at the same time convey the founder's passion. The goal is to arouse companies' curiosity and stimulate dialogue with Eiport to initiate.
Photography
Another aspect of the project was the creation of images that can be used for the website and future communication purposes.
Website
The website of Eiport was conceived and implemented with a well-thought-out and structured design. Particular attention was paid to the following key aspects: comprehensive information provision, transparent presentation of the services offered, creation of a platform for the subsidiary brands, and highlighting the locational advantages of South Tyrol, Italy, and the DACH region.
Key Website Features
Presentation of services on the website
Space for subsidiary brands and future development
Home page of Eiport
The result
After our collaboration, Eiport & subsidiary brands in a clear and professional format. All areas are expandable in the future and can be expanded in line with the company's development.
The redesign of the website has provided information on the services of Eiport presented in a much more structured and concise manner. This means that visitors now know exactly which services Eiport offers, whether it's contract bottling, relabeling, or the development of new beverage products. The clear presentation allows potential customers to quickly and specifically find the information they need.
