The starting point
Tobias approached Berger+Team to transform his passion for crafting artistic wooden objects into a professional brand. The goal was to create a logo and website for Unikatops. With Unikatops, Tobias aims to restore appreciation for the beauty of natural materials and craftsmanship.
Our goals
Our project goal was to highlight the uniqueness of each object and give them the attention they deserve. At the same time, we wanted to develop a branding and website that Tobias could manage alongside his work as a freelance carpenter and the activities of Unikatops. Therefore, our primary goal was high-quality, yet simple.
Branding
For Unikatops' branding, we chose the signature Sfizia font, which, along with the objects themselves, ensures recognition. To avoid distracting from the art, we deliberately used simple and understated colors and layouts.
Our primary focus is not only on the visual appearance, but also on emphasizing the uniqueness of each individual piece. We tell the story of each object, from the wood used to its creation.
Photography
An important aspect of Unikatops is high-quality photography that puts the objects in the right light. For this purpose, we took photos of the objects themselves. We also took some photos of the studio itself and Tobias to showcase the artist and his process.
Webdesign
The website of UnikaTops is clearly structured and user-friendly. It offers visitors insight into the world of handcrafted wooden objects, from their creation to the finished products. Special features include a gallery of works, the opportunity to purchase gift certificates, and a contact page that directs interested parties to Tobias Demetz.
The website is optimized for different devices, be it desktop, tablet or smartphone, to ensure a seamless user experience.
The entire website reflects the authenticity and branding of UnikaTops from the color palette to the impact of the content.
Each object is unique and reflects the beauty and quality of South Tyrol's forests.
This site gives visitors an insight into his passion, expertise and the story behind the objects.
A visually appealing gallery showcasing the various handcrafted wooden objects.
A special page where visitors can purchase vouchers – a great way to give a unique gift.
A section where you can find the latest news, updates and announcements about UnikaTops to be shared.
A simple and effective way for visitors to get in touch with Tobias Demetz, whether for inquiries, orders or collaborations.
The result
The result is a harmonious fusion of branding, photography, and web design that highlights the uniqueness of UnikaTops The website not only serves as a digital showcase for the handcrafted wooden objects, but also as a platform where customers and interested parties can get in touch with Tobias Demetz.
Tobias has full control over the website's content and can update it as needed. Whether it's adding new wooden objects to the gallery, posting messages and updates in the news section, or changing text and images – everything can be managed easily and without any prior technical knowledge. This gives him the flexibility to constantly keep his online presence up-to-date while ensuring the website always showcases the latest and best of his work.
In addition, the CMS also supports voucher management, making it easy for Tobias to offer special deals, vouchers, or discounts to his customers. He can also manage feedback, appointments, and inquiries via the integrated contact form, facilitating communication with customers and prospects.
Overall, the website of UnikaTops Not only a representation of Tobias's craft, but also a powerful tool for his business. It allows him to effectively showcase his work, communicate with his target audience, and further grow his business while maintaining full control over his online presence.
