The starting point
Jens needed a branded website to attract larger sponsors, whose support allows him to participate in larger events, such as the Marathon des Sables.
Our goals
The focus of the project was to create a professional image that Jens could use to approach potential sponsors. It was important to us to reflect Jens' personality and his passion for the sport.
The challenge
The biggest challenge of the project was to get as much as possible from a small Budget get.
Branding
We have for Lord Jens Kramer developed a brand with a very personal touch. The logo features the silhouette of the Schlern mountain, where Jens's local trails are located. The color palette was inspired by the colors of nature, Jens's strong will, and his passion for the sport.
Website
Jens's website was created using the WordPress content management system (CMS) so that he can manage his events, blog posts, press articles, and sponsors himself. The bilingual website, in German and Italian, appeals to the entire Dach region and Italy.
Events with all relevant and structured data to be highlighted in search engines.
Blog to reach fans with content, promote sponsors and products as well as provide background information.
Jens can easily publish, display and collect his press releases.
The result
After our collaboration, Lord Jens Kramer was able to win a number of new sponsors and thus realize his personal dream of participating in the Marathon des Sables 2021.
