The starting point
Jessica Longo specializes in creative translations. She translates texts from German into Italian, capturing the message and emotions her clients want to evoke in Italian readers—transcreation, in short. Jessica approached us because her old website didn't reflect the quality of her work and was generating unqualified inquiries.
Our goals
Jessica wanted to be perceived more as an expert and needed a consistent look and a professional website as a point of contact for her clients. The website would answer many of the questions potential clients might have in advance, filtering out unqualified inquiries and saving time.
The challenge
Before embarking on the project, Jessica was at a crossroads in her business. On the one hand, she wanted to narrow down her subject areas to specialize, and on the other, she wanted to expand her services by writing advertising copy in Italian.
Brand strategy
To provide Jessica with clarity, we began the project with a comprehensive brand strategy. We helped Jessica narrow her areas of expertise to "tourism, outdoor, and enjoyment with a focus on the Alpine region of northern Italy."
brand workshop
Joint development of the company's strengths and weaknesses, customer profiles, values, mission and vision, etc.
Competitor Analysis
Examination of the offer and visual & verbal appearance of the competition
Brand personality
Developing a brand personality that is expressed in all communication and holds the brand together
Branding
Jessica Longo is distinguished by her perfect blend of rationality and emotion. Together, we developed a design and tone that expresses this uniqueness. Playful elements, such as illustrations, are combined with a strict grid. The humanistic typeface Meta also combines these rational and emotional qualities.
Website
Jessica Longo's new website was built with WordPress and Elementor, allowing Jessica to maintain it herself. The blog section gives her the opportunity to showcase her services and engage in content marketing. The website also answers potential customer questions in advance, leading to more qualified inquiries and saving time.
References and projects are presented to give visitors an insight
Content that offers benefits to the target audience. Input, problem solutions, or assistance
Customers share their experiences working with Jessica.
The result
Jessica's professional new website has helped her become recognized as an expert in her field. The new website brings Jessica roughly the same number of visitors as her old site, but brings in more new and qualified inquiries that perfectly match Jessica's specialization. Jessica also enjoys managing her own website with WordPress.
